学术英语第二单元summary
2020-03-03 09:33:29 来源：范文大全收藏下载本文
Marketing is: a) discovering and giving consumers what they want and need, and b) doing this at a profit.
Marketing revolves around the wants, needs and desires of people.Effective marketing should begin with an insightful understanding of the consumer.
Product is anything that can be offered for sale or use to another individual.The product P covers everything that goes into the development of the tangible or intangible object.
Price not only pays for your cost of goods and profit, it does much more, such as communicating about the product,setting quality expectations, segmenting the audience, and even conveying how a consumer should consume the product.
Place refers to where and how you sell your product and is also referred to as distribute .Place can set quality and price expectations.
Any way you choose to promote your product is called promotion in marketing
This includes any from of marketing communication such as advertising, public relations, sales promotion, event marketing, as well as any personal one-on-one selling you do.
人人范文网 m.inrrp.com.cn 手机版