2020-03-03 07:08:15 来源:范文大全收藏下载本文
营销策划书
目录
第一部分:市场调查·····························(1)
一、营销环境分析·······························(1)
二、消费者分析·································(3)
三、产品分析···································(5)
第二部分:营销策略·····························(8)
一、市场定位································(8)
二、品牌定··································(8)
第三部:广告策略·······························(9)
一、广告目标································(9)
二、广告诉求策略····························(9)
三、产品表现策略···························(10)
四、广告媒介策略···························(10)
第四部分:广告计划书··························(11)
一、广告目标·······························(11)
二、广告目标区域···························(11)
三、目标区域·······························(11)
四、广告媒介选择与发布计划··············略(11)
五、广告费用预算························略(11)
六、广告活动的效果预测和监控············略(11)
第五部分:营销活动的策划······················(12)
一、样车展示活动···························(12)
二、百日百人试驾活动·······················(12)
三、五县一市巡展活动·······················(12)
四、东风雪铁龙自驾游活动···················(12)
五、资料赠送活动·························(12-13)
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