服饰有限公司营销方案

2020-03-02 00:56:11 来源：范文大全收藏下载本文

XINYU dre company

心语服饰有限公司

Marketing Mangement

市场营销：一：produce：XinYu dre 产品：心语服饰

Shanghai XinYu dre company was established in 2008 and

currently maintains some retail shops in China.After years of brand spirit and construction, the company has established the perfect three centers: design center, market center, product supply chain center.

上海心语服饰有限公司成立于2008年，目前保持许多零售商店在中国。

经过多年品牌精神与建设，公司已建立了完美三大中心：设计研发中心，营销中心，商品供应链中心。

The brand\'s clothing collection features designs by founder Nobuyuki Yamazaki and his design team, as well as

collaborations with other artists such as comic artist Hideo Takeda and calligrapher Kizan Kakiyama.

该品牌服装由公司创立者Nobuyuki Yamazaki及其设计团队打造，同时也与其他艺术家展开合作，如漫画家Hideo Takeda和书法家Kizan Kakiyama。

XinYu dre is a comdination after traditional, craftsmanship and

modem technology with reasonable design, beautiful style, comfortable touch feeling and pertect work.

心语服饰，设计合理、造型美观、触感舒适、做工精细、是传统的工艺与现代技术的结晶。

The brand also features fashion and lifestyle items for men, women and kids available in its 13 shops scattered throughout Japan, USA and Hong Kong.\"

品牌在日本、美国和香港拥有13家分店，为男士、女士和儿童提供富有特色的时尚和生活方式产品，

Selling well all over the world 畅销全球

Our Products are sold in Britain, America, Japan, Italy and South East Asia and well appreciated by their purchasers.

产品远销英国、美国、日本、意大利和东南亚，深受消费者欢迎和好评。This dre is bright in color ,attractive appearance, numberous in variety, complete range of articles, a greatVariety of goods.该服饰色彩鲜艳，造型美观，品种多样、齐全

Sophisticated production procees, new style, beautiful form.生产工艺精细，样式新颖、造型美观。

The main busine of the XinYu dreare woolen garment，cotton clothes，silk garment，chemical fiber garment，fur or leather garment，down garment，artificial fur and leather garment，

心语服饰主要经营毛呢服装 woolen garment棉布服装 cotton clothes 丝绸服装

silk garment 化纤服装 chemical fiber garment裘革服装 fur or leather garment 羽绒服装 down garment 人造毛皮服装 artificial fur and leather garment Itincludes men\'s clothes，women\'s clothes，children\'s clothes它包括男式服装、女式服装、儿童服装二：Advertising Planing

广告计划： Through the TV advertising，Newspaper AD，Celebrity endorsements，To a certain publicity effect，With the development of the market to promote industrial development.通过电视广告，报刊广告，知名人士代言达到一定的宣传效果，用市场的发展带动产业的发展

The main public spending, with children, youth clothing primarily 主要面向大众消费，以儿童、青年服饰为主

Creative Strategies：

创意策略：三：

1、It has introduced Suitable for ma consumption costumes,

optimize the industrial structure, live up to make perfection more perfect

不断推出适合大众消费的服饰，不断优化产业结构，做到精益求精．2.culousique style，To make each customer satisfaction

精心设计，独特风格，争取做到让每位顾客满意

3.stomers is our gods.

顾客就是我们的上帝

Overall advertising

整体广告：四：

produce：XinYu dre

产品：心语服饰

Title ：XinYu dre，You choice is ture

标题：心语服饰，你的正确选择

Slogan: quality first, consumersfirst

口号：质量第一，用户至上

Text：正文：

For XinYu dre, fashion need not be lifele and boring.The XinYu dre brand conveys a sunny, cheerful spirit with its collection of colorful apparel that varies from season to season.Casual dreing never looked so good with XinYu dre refreshing spin on basics such as tops and tees, skirts, shorts, and trousers as well as acceories.对心语服饰,时尚不需要毫无生气的和无聊。心语品牌传递一个阳光、愉悦的精神和其收集五颜六色的服装,不同季节的季节。随便穿这么好,从未看过心语的清

凉的旋转基本的顶部和三通,裙子和长裤、短裤、以及配件。

XinYu dre play an important role in our daily lives.It protect us from the strong wind in cold winter and prevent us from the

unbearable heat in hot summer.It can even make men handsome and women attractive.It also distinguish peoplein different fields.For instance, we can tell a soldier from a policeman simply by the uniforms they are wearing.

XinYu dre can reflect many things about a person.It can represent a person‘s social status, his likes and dislikes, his hopes, dreams, and so on.A quiet person, for example, might like to wear dark colored clothes.An out going person, on the other hand, might prefer to wear bright colored ones.Old people tend to wear traditional clothes, whereas young people might tend to choose fashionable ones.When a little boy puts on a \"soldier‘s\" uniform, he may want to show that he wishes to become a PLA man when he grows up.

XinYu dre will continue to develop to satisfy our individual tastes.It will become more comfortable, colorful, fashionable, and varied.People will find in the market more clothes they like to reflect their personalities

心语服饰充当一个重要角色在我们的日常生活中。它保护我们免受猛烈的风在冷的冬天和防止我们不堪忍受的热在炎热的夏天。它甚至可以使人英俊和妇女可爱。它也区别人用不同的领域。例如,我们可以告诉一位战士从警察只是由他们穿的制服。

心语服饰可以反映了很多人。它可以代表一个人的社会地位、自己的好恶,他的希望、梦想、等等。一个很安静的人,例如,也许喜欢穿深色的衣服。将人从另一方面,明亮的颜色可能会比较喜欢穿的。老人倾向于穿传统服装,而年轻人可能会倾向于选择时尚的。当一个男孩穿上了一件“战士的“制服,他可能想要表明他希望能成为一位解放军战士,当他长大的。

心语服饰将继续发展,满足我们的单独口味。它将变得更加舒适,五颜六色,时尚,和变化的人们将发现在市场上多穿点衣服,他们喜欢来反映出他们的个性.Clothes prices：Meet people\'s needs，It includes points in and low consumption, low prices, really be true, let every customer can be at ease of purchase.

服饰价格：满足大众需求，分中、低档消费，价格低廉，真正做到货真价实，让每一位顾客能够放心的购买 Analysis advertising

分析广告五：

What Your Opinion About XinYu dre?

When early man invented clothes, he probably wanted to keep warm.I am sure he never intended that it should become as

elaborate as it has become today.For many a year,traditional clothes and modern clothes have been in competition as to which of them make the wearer more beautiful.But XinYu dre seem that a lot of modern clothes are simpler and more practical.Perhaps we are moving back to the age of cavemen who wore clothes for practical

purposes.

XinYu dre are definitely more practical as against traditional clothes.Almost all people now wear modern clothes.Nowadays even more and more people wear casual clothes.Jeans are everywhere except at formal parties.T-shirts are common, too.They look

comfortable and fashionable.However, there are also a lot of people who take the trouble to dre well in formal clothes like shirts, trousers and suits.I find the xinyu make them smart, too.

But then, it is important to hold on to our topic.In my opinion, each type of dre has its place.XinYu dre are ideal for most situations, while casual clothes are worn more freely.As to traditional clothes, they must be worn for special occasions.

你的意见是什么衣服吗?

当早期人类发明的衣服,他可能想保持温暖。我确信他从未打算让它应该成为它已成为今天的阐述。因为很多一年,传统的服装和现代的衣服已经在竞争为哪使穿戴者更美丽。但这好像是许多心语衣服都更简单和更实用。也许我们正在回到年龄的人谁穿着的衣服给实际的目的。心语衣服都很实用与反对传统的衣服。几乎所有的人现在穿时髦得衣服。就算事到如今,越来越多的人穿休闲服。牛仔裤到处都是除了在正式宴会。t恤很常见,但是，他们看上去舒适和时尚。然而,也有许多人不嫌麻烦,得体的穿着正式服装,如在衬衫、裤子和套装。心语使他们精神。不过,重要的是要坚持我们的话题。在我看来,每一种类型的穿着它的位置。心语衣服非常适合大多数的情况下,而随意的衣服穿自如了。以传统服饰,他们必须穿在特殊的场合。

XinYu dre offer us the chances to expre our unique views and show us the colorful life.

心语服饰为我们提供了独特的机会来表达我们的观点,给我们丰富多彩的生活。

广告英语作业

1市场营销

2广告计划

3创意策略

4整体广告{标题正文口号等}

5分析广告{就是你写的广告好在哪里}