2020-03-03 08:32:16 来源:范文大全收藏下载本文
Busine Marketing
Busine Marketing Relationships
Busine Marketing Relationships
The linking of organisations via trading links from raw materials to final sale to consumers
May involve a network of hundreds of companies May involve links globally
Nature of Busine Networks
Take place in a relationship
Affected by previous experiences
Often development of close ties over time both socially and in dependence
Need for companies to adapt response according to type of company involved
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