摘要

题目：陕西邮政函件大客户管理研究 专业：工商管理

学员姓名： 学员签名： 导师姓名： 导师签名：

摘 要

函件业务是中国邮政的基础业务。随着现代通讯技术的迅猛发展和广泛普及应用，移动通讯、互联网络等新的通讯传播介质对于邮政函件业务产生极大冲击。在新的发展环境中怎样做好函件业务，既是中国邮政集团公司面临的难题，也是世界邮政业普通困惑的问题。

本文以函件业务大客户管理为研究内容，在对大客户管理理论综述研究的基础上，采用PEST和SWOT方法，对陕西邮政函件发展的环境进行分析之后，针对函件业务大客户管理体系存在问题和成因进行剖析，提出了陕西邮政函件业务的市场细分和市场定位建议。在陕西邮政函件业务大客户管理上，本文提出了公司制度变革、客户开发、客户维护、客户测评四个层面推进策略。

本文关于陕西邮政函件大客户管理的分析过程和推进策略建议，对于国内省级邮政单位函件大客户管理改革具有一定的推广意义。 [关 键 词]邮政业；函件；大客户；客户经理；制度 [研究类型]应用研究

I

Title: Research On Shan Xi Post Key Account Mananegement

Major: Busine Administration Name:

Signature: Tutor:

Signature:

ABSTRACT

Mail busine is the basis of China’s postal service.With the rapid development of modern communication technology and its extensive application, the new communications transmiion mediums like mobile communications and the Internet has made great impact on Mail busine.Thus how to develop the communication busine in the new situation is not only the problem that the China Post Group Corporation faces, but also the problem that the world postal industry is meeting with.

In this thesis the big customers management of the Mail busine has been analyzed, under the methods of PEST and SWOT which based on the key customers management theory research.And after analyzing the environment of developing the mail busine of Shanxi, the suggestions of the market subdivides and the market orientation has been proposed

II

according to the analysis of the problems and causes which lie in the key customers management system.Besides the strategies of the corporate system reform, the development of the customers, customer maintenance and the customer functional testing have been considered based on the management of Shanxi postal mail.the paper also proposes promoting management strategy for major clients of the Shanxi postal mail.

The content in this thesis of analyzing proce of Shanxi postal mail key customers and policy recommendations is meaningful on promoting to the big customers’ reformation of Provincial postal communication unit.

[Key Words] Postal; Mail; key customer; account manager; system [Research Type] APPlied Researeh

III

摘要

摘要

摘要

摘要

摘要

摘要

摘要

摘要

摘要

摘要

《摘要.doc》

将本文的Word文档下载到电脑，方便收藏和打印

推荐度：

点击下载文档