大学行业实用英语教案Unit 14
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Unit 14 Setting Up Your Own Busine Text A Thinking of Starting a Small Busine? I Teaching Materials: 1) 21st Century Practical College English for Specific Purposes II Aimed Students: Undergraduates in grade two, non-English majors III Academic Year: The second semester-14152 IV Teaching Objectives: 1.Knowledge objective：
* Grasp the key profeional terms and conceptions * Master language points and grammars * Understand what qualities and abilities one needs to start up a busine * Know how to avoid busine failure 2. Ability objective：
* Be able to expre more freely on the theme of Setting up a Busine 3.Culture objective：
* Getting to know more about the entrepreneurs who get rich young * Learning about more about the famous corporations like Siemens, etc. V Teaching Content
1.Lead-in 2.Structure of the text 3.Language and cultural points 4.Interaction 5.Aignments VI Teaching Procedures 1.Lead-in 1) Video Clip Appreciation--- American Dream in China Watch the video clip and fill in the blanks with words and expreions you’ve heard.2) Video-Related Discuion * What lures Cheng Dongqing to set up his own busine? * What contribute to his succe? 2.Structure of text This paage can be divided into 2 parts: Part One: (Paras.1-3) Three questions to ask yourself before setting up busine.Part Two: (Paras.9-12) Entrepreneurial Qualities for setting up one’s own busine.3.Language and cultural points
1) on the right track — acting or progreing in a way that is likely to succeed Example:
Guests are returning in increasing numbers----a sign that we are on the right track.2) ups and downs — conceive a liking for Example: The way ahead is full of ups and downs, but that doesn’t worry us.
[Phr] highs and lows高高低低
dribs and drabs 点点滴滴
pros and cons 利与弊
far and near 到处 3) exhilarating — very happy and excited
Example: It was exhilarating to be on the road again and his spirits rose.
4) ambivalent — be uncertain to decide about what course to follow
Example:
I’ve never lied about my feelings, including my ambivalence about getting married. 5) discipline--- the practice of making people obey rules or standard of behavior
Example: Order and discipline have been placed in the hands of headmasters,
[Derivative] self discipline
6) be cut out to--- having the qualities to do a particular type of work well Example: I’m sure he would make a good journalist; he is cut out for the job.7) initiative--- the ability to decide what to do next and to do it, without need other people to tell you what to do..Example: The desire and willingne to take the initiative is important [Phr] take/seize the initiative 采取主动
on one’s own initiative 主动的 8) at the mercy of--- in the control of
Example: Buildings are left to decay at the mercy of vandals and the weather.建筑物因人为的肆意破坏几风吹日晒而日益破败。
9) get sth.off the ground--- get started or set in motion Example: It will take time and money to get the project to get off the ground [Phr] hold/stand one’s ground 坚持立场、坚守阵地
suit sb.Down to the ground （工作、衣服等）完全适合
on one’s own ground
在自己（熟悉）的领域里
go to ground 躲藏起来、潜伏起来
10) “Think of it as a marriage; running a succeful small busine takes the same depth of commitment and desire
[Translation] 把它（创业）看做是一桩婚姻，办成一个成功的小企业同样要有强烈的愿望和全身心投入。
11) “Running a small busine isn’t for the ambivalent or indifferent”
[Translation]那些对创业怀有或不敢兴趣的人不适合创业。
12) “Are you willing to work hard and make the sacrifices starting a small busine entails?”
[Translation]你是否愿意努力工作并且为创业做出必要的牺牲？ 13) American Dreams in China Chang, Wang and Meng are friends with very different personalities that share a common dream.Meng is pedantic, pretentious and boastful of his glorious future, Wang is a bohemian who uses pop culture to seduce women and Cheng is a country bumpkin with thick skin and an unshakeable belief in himself.Meng goes to the US to make his fortune while Wang and Cheng stay in China and eventually open the New Dream English language school which is a hit.Meng returns to join them and together, they make New Dream an enormous succe and themselves very rich.Unfortunately for the three friends their school becomes involved in a scandal and they are accused by the US government of using deception in their schools international English exams.Their commitment to each other and their dreams is tested as the scandal deepens.4.Interaction
* Discu about your understandings about setting up one’s own busine.
What Are the Advantages and Disadvantages of Setting up Your Own Busine * Group Presentation 5.Aignments 1) Exercise on Page 251-252. 2) Translation on Page 256 3) Mono-Speech on Page 269 VII Length of Teaching:
4 periods for reading and speaking
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